Creative Brief

Where: home

Participants: Gui Bueno, Amanda Letícia

Duration: 45min

Topics:

  • Understand the next steps in terms of Graphic Design
  • What are the current graphic design priorities?
  • How can Amanda help me with Graphic Design?
  • What ideas do I have to guide Amanda's input on this?

Results:

  • Target audience consists of adults. More 'serious' tone.
  • Focus on reality: real people speech and figures, for example
  • Maybe make the Portugues course look a little Brazilian?
  • Focus on a general design structure and guidelines for all languages.
  • Working together on a CSS Theme to apply on reveal.js slides.
  • LanguageBug current doesn't look at all like an App.
    • Is it good/bad to be against the zeitgeist? How so?
    • How to convey the differences, but also make it look familiar?
  • Key words to think about a logo (and maybe re-think the name):
    • strategy, strategic
    • practice
    • language coach
    • exercise
    • fast
    • open source